Karhu | Midsummer

Where there’s sauna, there’s Karhu. When Finnish sauna band KAJ was chosen to represent Sweden in Eurovision 2025, we saw the perfect chance to remind our neighbours where sauna really comes from. With a friendly nudge of Nordic rivalry, Karhu made headlines across Finnish and Swedish media – from all major newspapers to social feeds. “12 points go to Finnish sauna.” But if you want to taste the nation’s most popular sauna beer, you’ll have to hop on a boat and come get it. Var så god.