KOFF | Hyvä veto

With over 200 years of heritage, KOFF has earned its legendary status in Finnish culture. Now it's time to bring that spirit into the modern age – a full revamp of its portfolio (welcome, hard seltzers) and brand platform. From 2026, KOFF sparks the joy of playful rivalry, bringing people together once the dust has settled after a bit of lighthearted fun. Because these shared moments are always a HYVÄ VETO.