Säästöpankki | Me palvelemme, sinä elät

N2 designed and executed the launch campaign for Säästöpankki's refreshed brand. The campaign stood apart from banking conventions through distinctive visuals and a relaxed, brave matter-of-fact tone of voice.

Säästöpankki's promise is built on good, personal service — and that's exactly where the campaign's core idea stems from: when your finances are in order, life leaves room for living, and that life looks pretty good. The face of this good life is Hedvig, a fictional 78-year-old entrepreneur and long-time Säästöpankki customer. Thanks to her well-managed finances, her life is nothing short of wonderful.